Are you looking for a way to attract new clients while pre-selling you and your services? Or, maybe you want to build a list of hot prospects that are looking for a solution to the problems you solve?
Whatever type of service you provide white papers can be one of the best [...]


Author: jeckx2 | Category Business Strategies, Marketing |

You could choose between different direct mail formats: a self-mailer, a postcard and a letter. Or you could send out a catalog, a direct mail package, a buckslip, an email or an unaddressed flyer. Some people might sing the praises of one versus the other but truth be told, it all depends [...]


Author: jeckx2 | Category Business Management, Business Tips and Ideas, Marketing, Mortage Business |

You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then competing with three or more originators for the mortgage. But, there are many loan officers and mortgage brokers working with prospects, home buyers and sellers, many months before they even think [...]


Author: jeckx2 | Category Business Strategies, Marketing, Mortage Business |

It never ceases to amaze me on how many very intelligent people get really strange when I tell them I regularly cold prospect for clients. I have had a lot of success from it. I even had someone say I would not lower myself to such a thing.
My answer to that remark [...]


Author: jeckx2 | Category Business Management, Business Tips and Ideas, Marketing |

One of the first things I do with clients is determine their relationship with the post office. Why? Because in order to be an effective marketing organization, they will need to get pretty cozy with them. I admonish you to shake off the image of our mail system as being anything other [...]


Author: jeckx2 | Category Business Promotion, Marketing |

Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. In my community, code enforcement keeps both the mortgage and the mattress sale signs off of the street corners and fines the perpetrators. That shouldn’t be a problem using these two sign [...]


Author: jeckx2 | Category Marketing, Mortage Business |

Whether you’re new to the mortgage business or been sitting on the sidelines for a while, this is a great time to get involved and jump-start your mortgage business.
The U.S. housing market is still encouragingly active…thirty year interest rates although fluctuating are still well below 7.00%…home equity interest rates have risen [...]


Author: jeckx2 | Category Marketing, Mortage Business |

One year from now, many of you will be in exactly the same position as you are now. You’ll have the same or similar job…you’ll have the same friends…and, you’ll have the same income.
Nothing will have changed for you at all. And, assuming you want things to change and want to [...]


Author: jeckx2 | Category Business Management, Marketing, Mortage Business |

The single biggest challenge that every single seminar promoter has is getting “butts in the seats”!
Marketing your event and getting people to register - and attend - is the cornerstone of a successful event, so it’s important to map out your seminar marketing plan and set realistic goals and expectations for [...]


Author: jeckx2 | Category Business Management, Business Promotion, Marketing |

Good home atmosphere is sure to keep your employee or client always healthy and of sound mind in the office too. The person with a sound mind is always able to work better and can put in more input thus benefiting the company or the organization he or she is working with. [...]


Author: jeckx2 | Category Business Management, Business Tips and Ideas, Marketing |