One of the best decisions you can make if you’re originating mortgages is to invest in a quality set of magnetic car signs. Now…I know what you’re thinking…you’re not sure you’ll like the look. Well, if that’s true, you need to shop around a little bit and have a real professional, [...]

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There are many things you can add to your mortgage business card to create a greater awareness and generate the very best available marketing mileage.
As you know, your business card could be an unusual shape, size, or color. It could be folded, printed on both sides, produced as a magnetic card [...]

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You’ve done your due diligence and put together a great list of 50, or 100, or maybe even 500 contacts in your database. Now it’s time to keep your name in-front of these folks so that they’ll think of you when it comes time for them to make a mortgage decision.
Remember, about [...]

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You could choose between different direct mail formats: a self-mailer, a postcard and a letter. Or you could send out a catalog, a direct mail package, a buckslip, an email or an unaddressed flyer. Some people might sing the praises of one versus the other but truth be told, it all depends [...]

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You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then competing with three or more originators for the mortgage. But, there are many loan officers and mortgage brokers working with prospects, home buyers and sellers, many months before they even think [...]

Posted in Business Strategies, Marketing, Mortage Business | 1 Comment »

Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. In my community, code enforcement keeps both the mortgage and the mattress sale signs off of the street corners and fines the perpetrators. That shouldn’t be a problem using these two sign [...]

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Whether you’re new to the mortgage business or been sitting on the sidelines for a while, this is a great time to get involved and jump-start your mortgage business.
The U.S. housing market is still encouragingly active…thirty year interest rates although fluctuating are still well below 7.00%…home equity interest rates have risen [...]

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One year from now, many of you will be in exactly the same position as you are now. You’ll have the same or similar job…you’ll have the same friends…and, you’ll have the same income.
Nothing will have changed for you at all. And, assuming you want things to change and want to [...]

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