December 7th, 2007, 4:20 pmI was in a hunt for good Contextual Advertising Programs which may be usefull for website publishers. Contextual advertising programs are marketing programs which typically inserts snippets of code which are placed on sections of a Web page. This code snippets figures out what the page is all about, and serves appropriate advertisements from advertisers. Revenue is normally split between the publisher or the Web site owner and contextual advertising program.
Below are Programs I’ve listed with a basic review about the program.
Google Adsense - is one of the most popular advertising programs on the net used by most website owners today. Porbably best when your website is starting to grow and get huge amounts of traffic. Google adsense is vey easy to setup, high paying, and provides highly targetted relevant ads, though users may get banned without notice from cheating. It has a minimum payout of $100 dollars and payments are released through cheque or Electronic Fund Transfers.
BidAdvertiser - is another very popular advertising program although haven’t used it myself yet. Some say it is quite a good alternative to Google Adsense although ads relevance aren’t targetted too well. Minimum payout through Paypal is as low as $10.
AdBrite - also another popular advertising program and most banned adsense publishers shifts to it if not thru BidAdvertiser. Some popular sites who uses this program includes friendster, gawker and NHL.com. The minimum payout is $20.
I’ve found a good AdBrite Review at wolf-howl thanks to graywolf SEO Blog. You may follow that link for a more detailed review about AdBrite.
Yahoo! Publishers Network (YPN) - this is one of the advertising programs I wanted to try next to google. Although I heard rumours that YPN doesn’t serve relevant ads as well as Adsense, but might worth a try.
Author:
Randy P. Lorenzano
Filed under Advertising, Home Business, Online Business
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